The Scottsville Mall is quite close to us. There is a supermarket and we also have our postbox at the post office next to the mall. So I quite often pass this shop:
Keep smoking. Open the door to smoking pleasure.
One has to agree that the slogan is honest. This is what the owner of the shops wants to achieve. My analysis is, that the situation for the tobacco industry is becoming more difficult in the world as more and more research on the effect of smoking is being presented.
How about a sign outside the liquor store:
Keep drinking. Open the door to alcohol pleasure.
I am sure we would not accept it easily. But outside a café one could write:
Keep drinking [coffee]. Open the door to coffee pleasure.
Just some reflections on a Wednesday afternoon …..